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The Customer Skills 1.0 Toolkit

Item #: TSA-003
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Retail: $117.65 Price: $93.95
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    The Customer Skills 1.0 Toolkit gives access to our complete suite of sales skills training guides that leads you and your salespeople step-by-step through every facet of developing essential levels of customer information they require to be successful.

    Here’s What You Get

    The six sales training guides with the concepts taught within each of them that are part of The Customer Skills 1.0 Toolkit include:

    Customer Knowledge

    • The importance of developing customer knowledge
    • The impact thorough customer knowledge has on sales
    • How to apply techniques to develop adequate customer knowledge
    • How to transform customer knowledge into expertise
    • How to leverage customer knowledge to assist in similar sales situations

    Customer Education

    • The importance of customer education
    • How to comprehend what the customer needs to know
    • How to determine how adequate customer knowledge impacts sales
    • How to apply effective strategies and techniques to educate the customer
    • How to effectively apply customer knowledge and education

    Customer Expectations

    • The role of perceptions and expectations in sales
    • How to identify specific customer expectations
    • How to manage specific customer expectations
    • How to meet and exceed customer expectations
    • How to define and deliver value to assure customer satisfaction

    Diagnosing Customer Needs

    • The three specific types of prospects you will encounter
    • The negative consequences of failing to address the customer’s needs
    • The specific reasons behind your customer’s buyer’s motivation
    • The critical differences between needs and expectations and why they are important
    • Why adequate preparation is essential when identifying your customer’s needs
    • Strategies and techniques to uncover the customer’s points of pain and discontent
    • How to properly probe for your customer’s needs
    • How to identify your customer’s hot buttons
    • How to uncover your customer’s hidden needs and potential opportunities
    • Strategies and techniques to uncover your buyer’s personal needs
    • Whether or not needs are met is measured by your customer’s satisfaction

    Cultivating Customer Confidence

    • The critical importance of developing customer confidence
    • The factors that influence your customer’s levels of confidence
    • How to establish trust, confidence and credibility
    • Strategies to build on trust and rapport to develop strong customer confidence
    • How to help your customer to make a leap of faith
    • How to leverage customer confidence to develop additional sales opportunities
    • Strategies to employ when you have possibly violated your customer’s confidence

    Difficult Customer Behaviors

    • How to deal with a host of customer problems
    • How to sell to difficult personality types
    • The motivations behind customer game-playing
    • How to break the grip of irrational customer loyalty to other vendors
    • How to sell to an abrasive buyer
    • How to cope with disagreeable buyers
    • How to handle the reluctant buyer

    Recovering Lost Business

    • The reasons and causes of lost business
    • There are many ways to lose business
    • How to identify high-risk prospects and customers
    • Dealing with your customers who are at risk
    • What to immediately do when you lose a customer
    • How to craft a proper response after losing an account
    • How to identify reasons for the loss of business
    • Strategies to recover a lost account
    • How to develop long-term strategies to redevelop a lost account

    BONUS: Strengthening Customer Retention

    As a bonus when you purchase The Customer Skills 1.0 Toolkit we will include as a FREE Bonus to you an additional training guide: Strengthening Customer Retention ($15.95 value) which presents tactics, strategies and techniques to increase and improve retention. It helps salespeople to build solid and sustainable customer relationships by communicating and delivering value to generate more sales.

    Strengthening Customer Retention will teach you or your salespeople:

    • What it takes to keep your customer’s business
    • How to build solid and sustainable relationships
    • How value is delivered and sustained
    • The key value and satisfaction indicators and how they impact retention
    • What frustrates your customers and causes them to look elsewhere for another vendor
    • How your sales skills and abilities can impact retention
    • How quick problem resolution impacts overall customer retention
    • Strategies to foster and nurture your customers’ business and to retain them as customers
    • How to manage your customers’ expectations to ensure their satisfaction

    Purchase The Customer Skills 1.0 Toolkit now for $93.95
    and save 20% over our retail price of $117.65!

    You’ll also receive our Free Bonus:
    Strengthening Customer Retention
    , $15.95 value!

    Order The Customer Skills 1.0 Toolkit – a $133.60 value for only $93.95!

    Order Now!

    About Majorium Business Press

    Majorium Business Press is an independent publisher founded in 2010. It is in the business of helping people to be better at what they do, whether they are employees, managers, trainers, business owners, or consultants. It supplies expertise through its unique professional development library of over 125 books that educate individuals to learn new skills, or enhance existing ones to solve problems and improve their performance, providing flexible materials to use for developing training, discussions, coaching, or to supplement existing training.

    Stay in Touch

    • Majorium Business Press
    • 800-654-4935
    • sales@majorium.com

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